The Big Bear CRM codebase is open source on GitHub. Technical customers who are comfortable running their own server can clone the repo and install it themselves, with community support and no fee.
The $15,000 one-off package is for businesses that want me to do it: full install on your server, domain and SSL configuration, data migration from your existing system (up to 2,000 records), and 12 months of support and minor updates. It's the right fit for legal, medical, finance, and government customers who need their CRM on their own infrastructure but don't want to spend two months learning Django to set it up. Roughly 50 hours of my time spread across the install plus the support window.